Become a Competitive Employer

To stay a competitive destination for young talent, companies need to design and implement an external marketing program to improve the awareness of the company’s unique attributes!

Here are some suggestions:

Convey your values in a smart and engaging way.
Leverage employees to bring your employer brand and its values to life. Video storytelling can be a smart and cost-effective method for creating authentic, effective content.
Showcase creative working spaces, innovative thinking and a fun working environment. Pay special attention to your organization’s culture. Ask yourself “What is true to our organization values, but sets us apart from others?” (Example: “At Petco, we encourage our corporate employees to bring their furry, scaled, and four-legged pets to work every day, all year long,” said CEO Brad Weston.)
Highlight unique company benefits.
These could include affordable housing, livable wage, vacation, paid parental leave, work from home, etc.
Empower your employees to be brand ambassadors.
Employees should share why they feel passionate about the company. They can use social media or video testimonials.
Today’s professionals want to know how they will fit into your organization.
Prospective employees want to better understand the impact they could make. Offer transparent content that anticipates job seekers’ questions. Provide clear, accessible information about the company’s goals, vision and values.
Help candidates imagine what it will be like to work for you.
Share day-to-day tasks, discuss professional growth and highlight an employee’s career path.