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Advertising Foundations
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the …
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Graphic Design: Small Business Identity Redesign
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In …
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Print Production: Direct Mail
There is a strategic side and a practical side to direct mail. To get results, you need to pay close …
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Yo Santosa, Branding Expert
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her …
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Learning to Write Marketing Copy
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with …
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Jonah Berger on Viral Marketing
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and …
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Web Motion: Create an Animated Banner Ad
Learn to create a simple web banner with motion and interactivity. This installment of Web Motion for Beginners shows you …
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Troika’s ABC Brand Campaign: Start to Finish
Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second …
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Creative Inspirations: Troika Design Group, Design and Branding Agency
Ever wonder who’s behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the …
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