Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
Learn More- People We Serve
- Explore Career Paths
- Build Skills
- Business Cards
- Career & Vocational Exploration
- Explore Labor Market Insights
- Explore Majors & Careers
- Gap Year
- Graduate/Professional School
- Internship Search
- Interview Prep/Mock Interviews
- Job Search
- LinkedIn Learning
- Personal Statement
- Post Grad Service
- Resumes & Cover Letters
- Undergraduate Research
- Volunteer and Community Service
- Programs
- CORE
- Viking Score
- Viking Connections
- Outcomes