Welcome to the Communications, Marketing, & Sales Community! Members of this community are interested in how communication works in various contexts. In this community, members will find resources that assist in their education on developing strong communication skills, thinking creatively, and vital collaboration skills needed to excel in these areas of interest. You’ll also find blogs, career development resources, and career opportunities in these areas of focus.
Perhaps the most useful way to learn what a career is all about is to find someone doing that career and connect with them. Augustana Colleges has more than 10,000 alumni active on LinkedIn and 96 of them have signed …
It is never too early to set career goals! Setting clear goals can actually help you accomplish all that you want! It is easy as 3 steps: Reflect, Research, and Take Action!
EDGE is the campus Entrepreneurial Center and is not just for business majors – open to all students of all …
Labor Market InsightsIn partnership with
Explore occupations by career categories and pathways and use real time labor market data to power your decision making.
First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)
Occupation Description
Employment Trends
Top Employers
Education Levels
Annual Earnings
Technical Skills
Core Competencies
Job Titles
Occupation Description
Employment Trends
The number of jobs in the career for the past two years, the current year, and projections for the next 10 years. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs. Sources include Emsi industry data, staffing patterns, and OES data.
Top Employers
These companies are currently hiring for .
Education Levels
The educational attainment percentage breakdown for a career (e.g. the percentage of people in the career who hold Bachelor’s Degrees vs. Associate Degrees). Educational attainment levels are provided by O*NET.
Annual Earnings
Earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.
Technical Skills
A list of hard skills associated with a given career ordered by the number of unique job postings which ask for those skills.
Core Competencies
The skills for the career. The "importance" is how relevant the ability is to the occupation: scale of 1-5. The "level" is the proficiency required by the occupation: scale of 0-100. Results are sorted by importance first, then level.
Job Titles
A list of job titles for all unique postings in a given career, sorted by frequency.
Messaging is the fuel of your marketing efforts. Good messaging positions your brand for success. It distinguishes your offerings from…
Creating a Buzz
Madecraft
Creating a business that catches the eyes of potential customers isn’t just simply luck. There is a method to creating…
Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
Anson Alexander
The sheer number of tools available to marketing teams today can feel a little overwhelming at times. Which tools should…
Fundamentals of a Redesign
Sean Adams
Most design projects don’t start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be…
International Marketing Foundations
Doug Ladd
Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Instructor Doug…
B2B Marketing Foundations
Dina Shapiro
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains…
Creative Inspirations: Troika Design Group, Design and Branding Agency
Troika Design Group
Ever wonder who’s behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the…
Creating an Online Video Ad: 2 Editing, Uploading, and Marketing
Nick Harauz
Online video ads are essential for advertising any business, no matter how big or small. Video opens up a wider…
Designing an Authentic Brand
Justin Ahrens
An authentic brand is a powerful brand. It knows who its audience is, what they want, and how to reliably…
Digital Marketing Foundations
Brad Batesole
Learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers…
Troika’s ABC Brand Campaign: Start to Finish
Troika Design Group
Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second…
Digital Marketing Trends
Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…
B2B Marketing on LinkedIn
Viveka von Rosen
While LinkedIn—the world’s largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers…
ENGL-298 Career Discovery (1 Credits)
McDowell, Joseph (Lecture)
This class provides a personalized framework for English majors to help them discover how they might apply their major after…
Web Motion: Create an Animated Banner Ad
Tom Green
Learn to create a simple web banner with motion and interactivity. This installment of Web Motion for Beginners shows you…
Designing Emotion: How to Use Design to Move People
Stefan Mumaw
Great designers are empaths. They harness the power of emotional response to connect to audiences and inspire action. If you…
Building Your Marketing Technology Stack
David Booth
While digital marketing has matured, it has also become more complex, and marketers need to think of its many components…
COMM-202 Incorp Narrative (2 Credits)
Hare, Donna (Lecture)
Incorporating Narrative focuses on how to effectively incorporate storytelling to enliven a presentation. Students will examine elements needed to create…
Jonah Berger on Viral Marketing
Jonah Berger
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and…
Account-Based Marketing Foundations
Sangram Vajre
With fewer and fewer leads turning into customers, B2B marketers need a new approach. Done correctly, account-based marketing (ABM) can…
