In this course, learn how to stand out in a crowded market by defining your unique selling proposition (USP)— the statement that tells your customers why you’re different and the best choice. Instructor Sarah Weiss shows you how market research can help you craft a USP that resonates with your audience and differentiates your brand, ultimately driving more engagement and growth. Whether you’re launching a new brand or refining an existing one, join Sarah to get a step-by-step guide to define a strong, data-driven USP that sets your brand apart.
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